I’ve been in marketing for a long time and I have seen it go through multiple changes. And one of the major reasons for this change is the use of AI in marketing.
A marketer’s job isn’t a walk in the park because they have to make tough calls from data collection to choosing the right audience. However, AI can help marketers thrive in this competitive field. How so?
Well, that’s what I’m going to discuss in this article. Read on if you want to know in what ways AI can help you to become a quality marketer.
4 Tips You Can Use To Utilize AI As A Marketer
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Content Creation:
A lot of effort goes into making thought-provoking content. Now, people may rarely prefer to watch minutes-long ads or read lengthy articles. They want instant solutions which leaves marketers with a narrow time window to address them.
Marketers can use AI tools to write web copies, emails, or even blogs. Even product descriptions on e-commerce sites and engaging social media posts can be jotted down with the help of AI tools.
Besides writing, AI doesn’t shy away when it comes to multimedia like images or videos. Marketers can get help from AI-powered sites like Craiyon and Pictory. This way, they can instantly get pleasing social media posts.
However, it’s best if you only use AI to get unique ideas and get your creative juices flowing from there. Otherwise your content may lose any human touch, which the audience can properly resonate with.
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Market Research and Analysis:
Now, marketers need data to create informed campaigns. However, managing large data sets is a big ask. From sorting the data to analyzing, and finally retrieving useful information from it is a lengthy and tiresome process.
Well, not anymore because AI-powered tools can help you with that. Be it raw or refined data sets, AI tools can look into it to produce actionable insights. AI and machine learning work coherently to predict consumer behavior. This enables marketers to come up with personalized content ideas for the target audience.
AI tools can also help you to automate data collection. It’s of great use if you want to figure out your competitor’s strategy like the keywords they use in their content.
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Campaign Optimization and Automation:
From brainstorming ideas to implementing them, a lot of things run in a marketer’s mind. Previously, there were hardly any tools to help marketers automate their tasks such as posting content. Now, plenty of AI tools like FeedHive and Feedly are available that automatically post content, whenever you want them to post.
Not only that, you can even automate a whole marketing campaign with AI tools. For example, X is an email marketing tool that can help you to deliver personalized content anytime you want. As a result, you may see much better ROI and click-through rates.
A marketer can also use AI to analyze people’s purchase patterns and interactions. These insights help in curating the campaign so it’s per what people are looking for.
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Contract Generation:
Creating a targeted contract for marketing services is crucial to ensuring clear communication and protecting all parties involved. AI has revolutionized contract management by introducing innovative tools that streamline this process. With the integration of AI, modern contract management software can now help marketers generate content snippets directly within their documents.
For example, when drafting a contract, you might need to include specific clauses, such as non-disclosure or service agreements. AI-powered tools, like Portant, enable you to create document templates with consistent formatting and content. These templates can then be customized with AI-generated content at specified sections, ensuring your contracts are comprehensive and tailored to each client’s needs. This saves time and ensures that your contracts are precise and professionally formatted.
https://zapier.com/blog/ai-marketing/
https://www.ibm.com/blog/ai-in-marketing/
